Four Sigmatic’s founder, Tero Isokauppila, was raised in Finland where mushrooms were an essential agricultural product and foraging was an everyday family hobby. Now in America, Tero Isokauppila brings those herby flavors over in functional wellness products like mushroom coffee, energy drinks and gummies that have hit over 6,000 stores nationwide — including Sprouts, Target, CVS Wegmans Walmart among them! In addition, Four Sigmatic works with micro-influencers at music festivals as well as Instagram/TikTok promotions on Instagram/TikTok to reach even further into these audiences.

Does Publix sell mushroom coffee? This newly popular trend in beverages seems here to stay!